© KLEIBERIT
KLEIBERIT do Brasil won the Bronze award
After four days (June 30th to July 03rd 2024) of intense exchange of experiences and business generation, the 10th edition of ForMóbile 2024 came to the end, consolidating itself once again as a reference in South America and an important showcase for companies in the sector of which KLEIBERIT is an example.
© KLEIBERIT
Review
The largest furniture and wood industry fair in Latin America brought together more than 550 exhibiting brands and welcomed more than 50 thousand professionals and major players from the industry segments in five pavilions at São Paulo Expo.
During the fair, KLEIBERIT focused its activities on the presentation of Biosustainable (BIO-based) adhesives for all operating areas of the company (Lamination, coating, edgbanding) and all technologies (PUR, EVA, PVAc, etc.) that they are manufacturing. Visitors were also able to follow demonstrations on the use and functionality of the products, as well as clarify doubts about the technologies, systems and operation.
Having sustainable actions in the industry is a differentiator for the development of companies that seek competitiveness, responsibility and innovation.
But, when we talk about being more sustainable, it is necessary to understand that this concept must be implemented not just in specific actions, but in the corporate culture, in order to involve all the company's decisions and actions, and this is what KLEIBERIT does.
Araceli Silveira, VP of Sustainability and Audience at Informa Markets Latam said “More and more brands are acting on sustainability, whether in their business strategy or in the company's own initiatives. ForMóbile encourages them to follow best sustainability practices across the board, as society itself is demanding this.”
Bronze award
With this in mind, ForMóbile created an awards program to highlight companies that encourage the implementation of a sustainable business culture in the fair's stands, and KLEIBERIT do Brasil won the Bronze award, where all components of the stand, including walls, floors and platforms, furniture, equipment and lighting were 100% reusable.
Overall, ForMóbile 2024 was a success for KLEIBERIT do Brasil.
KLEIBERIT do Brasil follows the line of its headquarters in Germany by investing and innovating in the manufacture and distribution of adhesives and coatings for the international industry and you will able to meet us in the next fair.
